5 Quick Weekly Website Health Checks

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Each week I run a quick website health check of my own and client’s websites.  Especially with clients I don’t know what might have happened during the last week, what content was added, what plugins have went out of date, are there any hacking issues?

It is worth my time to keep everything running smoothly and to contact clients quickly before they notice any thing wrong.

website-health-check

Screaming Frog

Screaming Frog is a website crawler and it is free to use up to 500 URL’s.  It’s Website testing and desktop software that crawls your site and returns all the main metrics in an easy to read row for each page.

If you have been hacked normally the hacked pages will show, if you have broken links or pages they will show as 404 errors, and you can easily check the word count for every page, (I try to avoid pages with very a low word count).

Google Webmaster Tools

A quick glance at the main dashboard in Webmaster tools which does website checker, website names and SEO check will show you any odd fluctuations in impressions that your site is receiving in search.  If there are any big drop or jumps I investigate.

Then check for any manual actions in the left menu under Search Traffic – you want the message to be “No manual webspam actions found”.

Then have a quick look at search traffic with change – here I like to see mainly green results, if it is all red further investigation is required.

Click on security issues, here Google will let you know if they are seeing any issues with your site content.

Then a quick run through HTML improvements and crawl errors for information on meta description, title tags, and any page errors.

And last I check the amount of links to the website.  I am interested in viewing any large drops or gains in links.  A large drop in links is rare it would mean lots of links from a variety of websites being removed simultaneously, however a large increase in links that I don’t expect is often a sign of negative SEO at work.

Google Analytics

Most websites have a weekly, monthly, and yearly pattern in traffic.  By looking at all referrers, under acquisition, for the last month, six months and year I can easily see any changes to this pattern and while looking at the yearly graph I can see if the traffic to the website is trending up, down, or if it is static.

All referrals list all websites that have sent traffic to the site.  I can easily see if my social media is working to send traffic, are particular websites sending high traffic, if so am I paying attention to that relationship?

The keywords tab lists keywords that users have search with to find your site.  This data is generally withheld by Google with most users showing as not provided, however there is often still enough keywords to let me see the current trends and that I am receiving traffic from the keywords that are expected to send traffic.  Look though for unexpected keywords sending high traffic, this is often the result of either a news items or targeting the wrong keywords.

Check Ranking

I use Advanced Web Ranking desktop software for rank checking.  The software does so much more than this and includes their own audit tool which is useful for a more in-depth check on the website.

Have ranking moved suddenly up or down?  Is the trend of ranking up? Have my main competitors moved quickly up or down?

I generally find that rankings slowly move up over time, except for newly published blog post, which can gain high ranking just after publication and then generally drop slowly down the ranking if the post is not linked to.

Visual Check

The last item on the quick SEO check is a visual check of the website.  Do all pages load quickly, are images okay, and is there anything unusual?

Taking 15 minutes at the end or start of the week to check your website can save your hours later.


Founder of Wordpresskb.com, Primary Editor, web designer, freelancer and web worker. Nitin is now working on several software projects building. If you like This post, you can follow us on Twitter. Subscribe to WordpressKB feed via RSS or EMAIL to receive instant updates. Hire me i'm wordpress Expert Click here

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4 Responses to “5 Quick Weekly Website Health Checks”

  1. Jarred

    Apr 09. 2015

    Can you tel us moore about this? I’d want to find out some addiitional information.
    Jarred recently posted…JarredMy Profile

    Reply to this comment
  2. Jacinto

    Jul 23. 2015

    This website was… how do you say it? Relevant!! Finally I have found something that helped me.
    Thank you!

    Reply to this comment
  3. Rochelle

    Jul 24. 2015

    I am not sure where you’re getting your information, but great topic.
    I needs to spend some time learning much more or understanding
    more. Thanks forr wonderful info I was looking for this info for my mission.

    Reply to this comment
  4. Sandybrown

    Nov 12. 2015

    Amazing website checker tools,thank you for providing.
    Sandybrown recently posted…Best Web Hosting in Pakistan for Your BusinessMy Profile

    Reply to this comment

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