Google Penguin Update 2014

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In the last couple of years, Google started a campaign of change called Penguin Algorithm Update. The reason behind this Algo update is to provide better search results and less spamming to its users by Google. From the day when this update started, the way of the Google’s algorithm work changed dramatically, we’ll discuss more in this article about it.

penguin-google-algo-update

What is a Penguin Update?

Called in the way we know it, this type of update is a code name for new changes in Google’s algorithm, who came live in april 2012 with a major impact on nearly 3.1% of queries. This update forced the seo optimizer to change their search engine optimization techniques consistently.

Why Google made such an update?

The reason is quite simple, better search results.But to offer better search results Google has to stop the so called black-hat SEO techniques.These techniques consist in increasing in an artificially way the ranking of an website by creating a huge number of links pointing to that website.These type of links are called backlinks and they are one of main factor in positioning the site in google searches.So, with other words,  with as many artificial backlinks a site have, its position in google searches will be higher, but Google does not like such tricks, just organic backlinks are accepted, and because of this reason, a new change in Google’s algorithm appeared.If you do not know what is an organic backlink, an organic backlink is a link pointing to your site, made on a site with content close to your web site.Artificial backlinks are  the opposite, are made on sites with content that has no connection with the site that are pointing it. If you are following organic search engine optimization madly then only your site may have the ability to resist in search engines and fetch more traffic .

What happened after the update activation?

Exactly what was wanted, the sites using black-hat SEO techniques almost disappeared from Google searches, many were and are penalized, making their visibility in google searches to be impossible.A new era has begun, an era of white-hat SEO techniques, quality content,  organic backlinks etc.But, hey, things are not so right,  back from 2012 Google updated its algorithm six times until the last one on this year.It seems that people are still using black-hat techniques and even more,  they have found new methods and tricks.

 Google Penguin Update 2014

Appeared this year on 21 october, this update, Penguin 3.0 is more like a “refresh”, with no new things added, according to Google’s Pierre Farr.

Websites that were penalized, now are without without penalty, the so called “Google’s Dance” made its presence felt:  sites constantly change their positions in google; who was on the first page, could be on the second page and so on.

What should I do to not be affected by the Penguin Update?

Like I said above, it’s very important to use white-hat SEO techniques: like quality content, organic backlinks etc. One of the best method to get organic backlinks if your site is quite new, is to try guest posting on sites with a similar niche, do not get backlinks from sites that their content has no connection with the content of your site, Google will see this thing and you can lose everything you have done. There are many articles here about SEO, read them and you will know what you have to do i if you still don’t follow the guidelines then there is 100% possibility of you to be panalized by Algo like Google Penguin Update 2014 in every year which will reduce your visibility to minimum eventually you will loose search engine traffic. If you have hired someone or search engine optimization companies to do your work then it will be better in case you don’t know about search engine optimization.


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3 Responses to “Google Penguin Update 2014”

  1. Sourav

    Nov 20. 2014

    Hi Nitin,
    Thanks for sharing the article about Google Penguin updates 2014. Very interesting and informative article. I liked it. All points include in the post.

    Reply to this comment
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    Jan 02. 2015

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    Jan 03. 2015

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